Who is Woo Sung Jun?

Woo Sung Jun is a highly accomplished Branding Director with a rich career at major companies like Samsung Electronics and Naver. As the Branding Director at 29CM, he successfully differentiated
the brand in the public eye while establishing it as a leader in effective branding within the industry. Under his leadership, 29CM saw consistent growth in both brand affinity and sales. 

Following this, he served as the Chief Branding Officer at StyleShare and ROUNZ, an ESTsoft subsidiary, where he led initiatives ranging from brand identity development and customer persona definition
to brand campaign planning and service content creation. 

Currently, he is the Founder and Director of Seaside City, where he consults on branding strategies
for various brands. He is also the author of "This is Why You Need Branding" (2021)
and "The Art of Moving Hearts" (2023). 

He believes that branding extends beyond marketing and involves every touchpoint between
the brand and its customers. He has consistently created differentiated brand experiences through this holistic approach. He has a deep understanding of consumer behavior and market trends, which
he leverages to create creative and effective branding strategies. Under his leadership, numerous brands have achieved high recognition and built loyal customer bases in the market.